Infolinks Launches First Self-Service In-Text Advertising Marketplace

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Wednesday

Infolinks, the world’s fastest growing In-Text advertising network, today announced the launch of the first and only self-service In-Text Advertising Marketplace. The new service allows advertisers to quickly and easily create an In-Text Advertising campaign, with various targeting options, in a matter of minutes. Each month, Infolinks delivers In-Text advertising campaigns across 250 billion pages of content reaching over 350 million unique visitors.

Over the past few years, advertisers have been searching for new ways to expand their advertising investments beyond Google Adwords. In-Text Advertising – those double-underline links that upon hovering over a word open a small bubble with an advertisement inside – have proven to be a viable and cost-effective alternative.

“Infolinks new self-service model now makes it easy for anyone familiar with Google Adwords to quickly launch an In-Text Advertising campaign,” said Tomer Treves, Chief Marketing Officer of Infolinks. “Other services match advertisements to relevant keyword searches, the entire context of the website or the interests of the user. With Infolinks Marketplace, people are actively choosing to open the advertisement in a contextually relevant environment making them much more open to the advertiser's message. Our service is an advertiser’s dream come true.”

Infolinks self-service In-Text Advertising Marketplace includes the following features:

* User Friendly - Create an In-Text advertising campaign in minutes
* Keyword Selection -Select and own your branded keywords across the Web
* Keyword Bidding - Segment your geographic and vertical market budgeting
* Advanced Optimization - Customize your reach and maximize ROI
* Real-Time Reporting - Monitor and continuously improve your brand lift

Infolinks’ real-time contextual targeting matches advertisements to website content at the very moment the reader is engaged and receptive to the advertiser’s message. Infolinks In-Text advertisements are revealed only when the consumer hovers over a highlighted keyword in relevant content and opts-in to see the advertisements that interest them.

Labels: Blogging, infolinks, Monetize, Paid to Click

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